diff --git a/blob/fw_payload.elf.ldS b/blob/fw_payload.elf.ldS
index 2196e9c9..9420f08c 100644
--- a/blob/fw_payload.elf.ldS
+++ b/blob/fw_payload.elf.ldS
@@ -14,7 +14,7 @@ SECTIONS
 {
 	#include "fw_common.ldS"
 
-	. = ALIGN(0x200000);
+	. = PLAT_TEXT_START + FW_PAYLOAD_OFFSET;
 
 	.payload :
 	{
diff --git a/blob/objects.mk b/blob/objects.mk
index 7376213b..29c2f95c 100644
--- a/blob/objects.mk
+++ b/blob/objects.mk
@@ -24,6 +24,9 @@ blob-bins-$(FW_PAYLOAD) += fw_payload.bin
 ifdef FW_PAYLOAD_PATH
 blob-cppflags-$(FW_PAYLOAD) += -DFW_PAYLOAD_PATH=$(FW_PAYLOAD_PATH)
 endif
+ifdef FW_PAYLOAD_OFFSET
+blob-cppflags-$(FW_PAYLOAD) += -DFW_PAYLOAD_OFFSET=$(FW_PAYLOAD_OFFSET)
+endif
 ifdef FW_PAYLOAD_FDT_OFFSET
 blob-cppflags-$(FW_PAYLOAD) += -DFW_PAYLOAD_FDT_OFFSET=$(FW_PAYLOAD_FDT_OFFSET)
 endif
diff --git a/plat/qemu/sifive_u/config.mk b/plat/qemu/sifive_u/config.mk
index ab5d52bd..c856f652 100644
--- a/plat/qemu/sifive_u/config.mk
+++ b/plat/qemu/sifive_u/config.mk
@@ -28,4 +28,5 @@ FW_JUMP=y
 FW_JUMP_ADDR=0x80200000
 FW_JUMP_FDT_OFFSET=0x2000000
 FW_PAYLOAD=y
+FW_PAYLOAD_OFFSET=0x200000
 FW_PAYLOAD_FDT_OFFSET=0x2000000
diff --git a/plat/qemu/virt/config.mk b/plat/qemu/virt/config.mk
index 3e33157f..e922df85 100644
--- a/plat/qemu/virt/config.mk
+++ b/plat/qemu/virt/config.mk
@@ -28,4 +28,5 @@ FW_JUMP=y
 FW_JUMP_ADDR=0x80200000
 FW_JUMP_FDT_OFFSET=0x2000000
 FW_PAYLOAD=y
+FW_PAYLOAD_OFFSET=0x200000
 FW_PAYLOAD_FDT_OFFSET=0x2000000
diff --git a/plat/sifive/hifive_u540/config.mk b/plat/sifive/hifive_u540/config.mk
index fe5e0402..2dc0ac53 100644
--- a/plat/sifive/hifive_u540/config.mk
+++ b/plat/sifive/hifive_u540/config.mk
@@ -28,4 +28,5 @@ FW_JUMP=y
 FW_JUMP_ADDR=0x80200000
 FW_JUMP_FDT_OFFSET=0x2000000
 FW_PAYLOAD=y
+FW_PAYLOAD_OFFSET=0x200000
 FW_PAYLOAD_FDT_OFFSET=0x2000000